How a Knowledge Base Can Help Increase Sales

In a normal store, a customer can often ask a sales advisor for further information on a product that it would not be practical or efficient to display at the point of sale. This helps the customer make informed purchasing decisions to increase the likelihood of a sale.

Selling product and services online, this may not be possible and customers may choose not to make a purchase instead of waiting for a response to a query or the inconvenience of calling a sales assistant.

A knowledge base solves this problem by providing a central portal to answer common customer queries, helping to overcome purchasing resistance. An effective knowledge base can increase sales by increasing customer trust in your products and services.